Brand Your Startup is a service offering by Motiva Branding, tailored specifically for startups and scaleups. While we’ve created brands for major players, this service is built for the way founders work.
Motiva is a European award-winning branding agency with decades of experience in building premium hospitality and upmarket brands. But here’s the twist—we’re also founders and investors ourselves. That means we don’t just “get” your pitch—we’ve written a few of our own. We speak your language: traction, burn rate, CAC, LTV. And we know how to turn those numbers into narratives that raise eyebrows—and rounds.

We’ve reimagined the branding process for the speed, focus, and constraints of startup life. No stakeholder theatre, bloated decks, and complicated approvals. Just direct access to senior experts, lean decision-making, and creative that moves the needle—backed by behavioral economics insights and built for real-world traction.
Oatly didn’t play dairy’s game—they reframed it. Not just another plant milk, but the healthier oat-powered alternative. That’s how you own a category.
Iva r. Svec
Author & Managing Partner at Motiva
For the world’s leading consumer brands, a brand is a strategic asset that can represent up to 60% of a company’s market value. That’s because branding isn’t just about visibility—it’s about trust, loyalty, and emotional connection at scale. But while corporates invest millions to shape perception, many startups undervalue branding or delay it until it’s too late. The result? Fuzzy positioning, missed opportunities, and slower growth.
That's where we come in.
We help you build a brand that tells your story with clarity, grows with your business, and raises your valuation.