our services

Done-for-you branding for startups & scaleups at fixed rates

Get big-brand expertise through fixed-rate packages designed to move as fast as you do. Let’s build a brand that earns you an unfair share of attention, love, and trust.

Our services

We’ve taken everything we’ve learned from building award-winning brands, stripped away what startups don’t need—and created stage-specific service packs.

Minimum lovable brand

EARLY-STAGE CLARITY

For founders who know they need more than a pitch deck to earn trust. We help you define your voice, sharpen your message, and create just enough brand to look credible—without overbuilding. Why it matters: Clarity now means faster scaling and fewer costly pivots later.

What’s included
FOUNDATIONAL BRAND STRATEGY 


A lean, strategic brand setup for early-stage startups. We help you define your positioning, key differentiators, audience, brand purpose, and core messaging.

ESSENTIAL BRAND STORY BLOCK

We craft the core story behind your brand—what you stand for, why it matters, and how to say it in a way people remember. This is the foundation for pitches, decks, websites, and everything that follows.


VISUAL IDENTITY STARTER KIT

The essentials to get your brand off the ground-logo, typography, color palette.

SIMPLE BRAND GUIDELINE PDF

A streamlined brand manual to keep everyone—founders, freelancers, and partners—on the same page. Includes logo use, colors, fonts, tone of voice, and key messaging.

Add ons
NAMING

Starting fresh or ready for a rebrand? We guide you through a strategic, creative process to land a name that’s memorable, meaningful, and built to grow with you. One that stands out—and sticks.

NAmInG AUDIT

Already have a name but not sure it’s doing the job? We’ll evaluate it for clarity, distinctiveness, and fit—then give you honest feedback, strategic insights, and clear next steps so you know what to do next.


WEBSITE STARTER

A single-page Webflow site that covers the essentials—your core product or service, brand story, and key messaging. Tech-savvy? No problem—we can also deliver a Figma design system ready for your team to develop.


PITCH DECK REVIEW + BRAND ALIGNMENT

We fine-tune your deck to make sure it’s not just informative—but magnetic. Sharp messaging, and brand consistency that earns attention, builds trust, and opens the right doors.


BRAND-READY ELEVATOR PITCH COACHING

A 1-hour brand integration session to sharpen your pitch and make it unforgettable. We help you align your messaging with your brand voice—so you sound clear, confident, and stand out in every room.

from
€ 8.700,-

Breakthrough branding

SERIES-A SHARPENING

You’ve got traction, a team, and big decisions ahead. Now your brand needs to catch up. We align it with where you’re going—so it’s trusted, consistent, and built to scale. Why it matters: DIY branding and mixed messages cost real deals at this stage. Don’t risk it.

What’s included
DEEP-DIVE BRANDING WORKSHOP

A strategic session to clarify where your brand stands—and where it should go. Includes a brand audit, and category narrative refinement. The goal: uncover a positioning you can own and scale with. This workshop is the kickoff to building your brand strategy—the foundation for everything that follows.


COMPREHENSIVE BRAND STRATEGY

This is the deep work that makes your brand clear, confident, and hard to ignore. Through analysis and motive mapping we help you define:

What truly sets you apart

your positioning + key differentiators

What’s signal vs. noise in your space

competitive analysis

what you stand for

brand philosophy

what builds trust

value prop, and proof points

Resulting in a powerful brand identity based on the Motiva BrandPerimeter Model®.

SCALABLE VERBAL IDENTITY

Words that work—everywhere. We build a flexible messaging system so your brand sounds sharp and consistent across product, marketing, CX, and internal comms. Incl. a tagline, brand language, story and tailored messaging for your key audiences: customers, talent, and investors.


SCALABLE VISUAL IDENTITY SYSTEM

From aesthetic exploration to flexible brand design system, our design process goes from moodboards to development of logo, colours, typography, brand motif, imagery and various secondary graphic elements that keep your brand consistent across decks, socials, product, and beyond. Built to evolve as you scale, not break as you grow.

INTERNAL BRAND HANDBOOK

A practical, easy-to-use guide that aligns your team, speeds up onboarding, and keeps your message consistent for investors, partners, and new hires.

FULL COMMS TOOLKIT

We build a custom set of social media templates, a word + hashtag bank, and ready-to-use copy blocks. It’s your plug-and-play system for faster content, stronger messaging, and a brand voice that actually sticks.


BRAND GUARDIANSHIP

Quarterly Brand Advisory for founders and leadership teams during the first year after brand launch. We act as your executive-level sparring partner—keeping your brand sharp, consistent, and aligned as you scale. Strategic check-ins, honest feedback, and ongoing guidance to make sure your brand grows with intent.

add ons
FULL-SCALE WEBSITE

A conversion-focused website built in Webflow—clear and strategic content and design. Tech-savvy? No problem—we can also deliver a Figma design system ready for your team to develop.

BRAND TOUCHPOINTS

We make sure your brand shows up consistently—where it matters most. Includes sales collateral and launch campaigns to product naming, packaging, and digital assets.

EMPLOYER BRANDING

Build a brand people want to work for. We scan your company culture, define what sets you apart as an employer, and turn it into a clear, authentic communication toolkit. Includes messaging for your hiring page, internal comms, and culture storytelling—so you attract the right talent.


from
€ 19.000,-

You’re ready to get started. What happens next?

Here’s what the process looks like—from first contact to brand launch (and beyond).

1
Schedule
a call

Choose the package that fits your stage and goals. Branding is also about personal chemistry, so we start with a quick intro call to see if we’re the right fit. We’ll answer your questions, and discuss potential add-ons and their pricing, if needed.

2
Confirm,
pay & start

You’ll receive a digital agreement to e-sign, then an invoice and NDA. Once payment is received, we reserve your slot and schedule your kickoff session (or workshop). We’ll also send you a short onboarding form to gather essential input.

3
Brand
strategy

We align on the fundamentals. Through collaborative exercises and strategic analysis, we define your brand’s positioning, personality, and purpose—setting the foundation for everything to follow. This phase shapes the soul of your brand.

4
Brand
development

We bring your brand to life. First comes verbal identity—naming and messaging, if included. Once approved, we move into visual identity: logo, color palette, typography, and brand motif, tailored to your needs and stage.

5
Brand
touchpoints

Add-ons booked? This is where we extend your brand into real-world experiences—like your website, packaging, pitch decks, or content templates. Everything’s aligned with your new strategy and design, and built to be practical from day one.

6
Brand
rollout

We hand over your brand guidelines, assets, and ready-to-use templates—everything you need to launch confidently. If you’ve booked a Breakthrough package, you’ll also benefit from quarterly brand guardianship check-ins to keep you on track.

Are you ready to build your unfair advantage?

BOOK A CALL

Why work with us

Direct access

You work directly with senior experts, not layers of account managers.

Investor POV

We know what VCs look for—and how to signal it.

ROI-driven

Using behavioral economics-based consumer insights.

Fast-track process

Weeks, not months, to deliver exceptional brands.

Fixed fees

No surprises, no time wasted with lengthy proposals.

Digital-first

All brand design guidelines include UI styles and Figma components.

Scalable output

Everything you need now, with the flexibility to grow.

Post-launch guardianship

Optional quarterly advisory to keep the brand tight.

Got questions? We've got straight answers.

Curious about more details, terms, or whether this is the right fit for your stage? Our FAQ covers everything—from IP and pricing to how we help you stand out to investors.

Airbnb didn’t sell lodging. They sold belonging. In a world hungry for connection, that made all the difference. ‘Belong Anywhere’ wasn’t just a tagline—it was clarity of purpose.

Iva r. Svec

Author & Managing Partner at Motiva

People don’t buy what you do. They buy what they feel.

Ever wondered why some brands feel effortless, magnetic—like they’ve always been part of your life? And why others, no matter how much they burn through, never quite click?

Using principles from behavioral economics, we tap into core human motives to build brands that resonate. It’s not about “differentiation” for the sake of it. It’s about relevance, clarity, and emotional stickiness. The kind of brand that makes people say “I love this” before they even realize why.

Are you ready to build your unfair advantage?

BOOK A CALL

Get in touch

CLIENTS & NEW BUSINESS

Ready to transform your brand?

office@motivabranding.io
JOBS

Interested in workingwith us?

For more information see our jobs page

Motiva Branding